威廉希尔体育 is a full service advertising and design agency, specializing in digital marketing and web design. DTi成立于2010年，创始人是Matt Adams. The name 威廉希尔体育 is an homage to both his experience at Columbus College of Art & 设计(CCAD)和俄亥俄州立大学. 在CCAD, 1/3 of every project grade was derived from the presentation and attention to technical detail of the medium used. This lesson of “details matter” stuck with him and is present in every project.
在CCAD的时候, he also took one class every year at The Ohio State University - “Music 186” also known as The OSU Marching Band. After 4 years of auditioning and making the band each year, he earned the privilege to “Dot the i” in the Incomparable Script Ohio, "大学橄榄球最伟大的传统.” The name, 威廉希尔体育, is a tribute to both his past and his future. 威廉希尔体育 clients know that our attention to detail will be a priority (e.g. 一点一点，一点一点). 威廉希尔体育永远不会停止为威廉希尔体育的七叶树欢呼!
在过去的几年里, 威廉希尔体育 has grown to include several team members with diverse backgrounds and individual specialties, from web development to social to account management. Our team values constant learning and the highest level of customer focus. Our clients enjoy the wonderful results of such a creative and talented crew.
和威廉希尔体育的团队一起, our approach at DTi has provided our clients a custom solution with the best possible results. 威廉希尔体育称这种方法为四大支柱. These four principles of marketing create the infrastructure for any business to excel and meet their goals year after year. The Four Pillars are Lead Generation, Branding, Optimization, and Retention. The best results occur when all four areas are strong. The four pillars augment and reinforce each other, allowing a business to get the best results from each of them.
简单地说, the one-off tactic business marketing approach is no longer effective in today’s marketing landscape. Just doing ‘Google Ads’ or sending out email campaigns does not yield the results they once did. Choosing one of these tactics can be good for your business, but not great. And we want to be more than good for our clients! 根据威廉希尔体育的经验, we have found that all successful businesses have a solid foundation with activity in each of the four pillars. There are several available tactics within each of the four pillars, 比如搜索引擎优化, 付费搜索, 营销自动化, 电子邮件营销, 编程式展示广告, 博客内容生成, 和分析, 有点像工具箱里的工具. We help our clients determine which pillars to focus on and which tools to choose under a given pillar. Listening to the client’s short and long-term goals and setting completion dates for these goals are integral to the process. Then we can determine where your current focus has been. Often a business will have significant activity in one or two of the pillars, 但是另外两个是空的. 例如, many businesses have been doing most of their marketing activity in Lead Generation, 但在品牌方面却很少, which maximizes the effectiveness of Lead Generation. 一旦四个支柱都发生了活动, a solid marketing infrastructure has been built and can be used for each new goal year after year, 快速跟进你的企业成功.
We start the process by conducting some in depth research into your company and industry and listening to your objectives. 当威廉希尔体育了解你的业务和你的目标, we can begin to build your custom Four Pillar Marketing Strategy. You can then fill in the pillars where your activity has been light or vacant to balance out your foundation. 这将使你的效率和结果最大化. Then you can build upon your foundation for years to come. As you complete each goal, you can use your Four Pillar Strategy again and again with each new goal.